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["海洋委員會暨所屬機關(構)"]
["媒體政策及業務宣導執行情形表"]
["中華民國114年8月"]
[{"$nulls":11},"單位：元"]
["機關名稱","宣導項目、標題及內容","媒體類型","宣導期程","執行單位","預算來源","預算科目","執行金額","受委託廠商名稱","預期效益","刊登或託播對象","備註"]
["海巡署","海巡署「人才招募推廣影片」公益平台託播案","電視媒體","114.08.01-\n114.08.31","秘書室","無","無","無","中視、台視、民視、華視、原民台、客語台等6家無線電視台","深化民眾對海巡工作之認知，增進國人對海巡機關之認同，提升整體人才招募成效。","中視、台視、民視、華視、原民台、客語台等6家無線電視台","電視台託播皆屬公益廣告，無費用支出"]
["海巡署","海安12號演習活動廣宣案","網路媒體","114.05.31-114.06.03","秘書室","海巡規劃及\n管理","媒體政策及\n業務宣導費",145000,"民間全民電視股份有限公司","增進國人對海巡任務之瞭解和認同，讓民眾近距離認識海巡任務與國艦國造成果，當日參加人數達1萬人次以上；並獲得國內外多家媒體正向報導計200則以上。","民視新聞網、民視APP、民視新聞網臉書粉絲專業"]
["海巡署","海安12號演習影片製作案","網路媒體","114.08.01-08.31","秘書室","海巡規劃及\n管理","媒體政策及\n業務宣導費",140000,"宅視界影像工作室","增進國人對海巡任務之瞭解和認同，搭配人才招募，以期增加整體招募成效","中視、台視、民視、華視、原民台、客語台等6家無線電視台","用於公益平台託播"]
["海巡署","GoOcean海域安全平台推廣案","網路媒體","114.07.14-114.08.10","秘書室","海巡規劃及\n管理","媒體政策及\n業務宣導費",100000,"先驅媒體社會企業股份有限公司","適逢夏季海域活動高峰，強化國人海域遊憩安全意識，提升自我防護能力；共獲近20萬次觀看。","新頭殼新聞網站電腦版、行動裝置"]
["海巡署","颱風季及汛期安全宣導推廣案","網路媒體","114.08.12-114.08.18","秘書室","海巡規劃及\n管理","媒體政策及\n業務宣導費",100000,"國風傳媒有限公司","適逢颱風季及汛期，強化民眾對海域災害風險之警覺與防範能力，加強海域安全觀念宣導；共獲140萬次曝光度。","風傳媒官網電腦版、行動裝置"]
["海巡署\n南部分署","海洋驛站及人才招募推廣案","平面媒體","114.08.01-114.08.31","秘書室","海巡工作","媒體政策及\n業務宣導費",149800,"東森新媒體控股有限公司","高鐵《T-Life》雜誌透過民眾搭乘高鐵，可達月均觸及人次逾千萬，具高可見度與高接觸率，有效提升機關政策推廣能見度。","高鐵《T-Life》\n雜誌"]
["海巡署\n東部分署","採購生成式AI ChatGPT平台系統使用權限\n","應用軟體",null,"秘書室","海巡工作","媒體政策及業務宣導費",615,"OpenAI, L.P.","運用AI強化本署新聞稿及臉書圖文產製速度及準確度，俾能有效提升機關資訊傳播效能","無"]
["海巡署\n金馬澎分署","金馬澎分署微電影媒體行銷製作案","網路媒體","114.09.15-114.09.28","秘書室","海巡工作","媒體政策及\n業務宣導費",149800,"煒創藝術多媒體有限公司","深化民眾對國境前線海巡工作之認知，增進國人對海巡機關之認同","廣發電子新聞媒體、Facebook"]
["填表說明："]
["1.","本表係依預算法第62條之1規範，凡編列預算於平面媒體、廣播媒體、網路媒體(含社群媒體)及電視媒體辦理政策及業務宣導為填表範圍。"]
["2.","本表所稱之財團法人，係指政府捐助基金50％以上成立之財團法人。"]
["3.","宣導期程部分，請依委託製播宣導之涵蓋期程，並針對季內刊登(播出)時間或次數填列，如109.10.1-109.12.31(涵蓋期程)；109.10.1、109.12.1(播出時間)或2次(刊登次數)。"]
["4.","執行單位係指各機關或國營事業之內部業務承辦單位。"]
["5.","預算來源查填總預算、○○特別預算、國營事業、非營業特種基金或財團法人預算。"]
["6.","預算科目部分，總預算、特別預算及政事型特種基金填至業務(工作)計畫；業權型基金填至損益表（收支餘絀表）3級科目（xx成本或xx費用）；財團法人填至收支營運表3級科目（xx支出或xx費用）。"]
["7.","機關如有公益或廠商回饋免費廣告等補充說明，請列入備註欄表達。"]